We shop your rate across Nationwide, Progressive, Safeco, Pekin and more than twenty carriers in all — so you don't have to.
Our mission is to protect local families, farms, and businesses as if our own — through education and consultation.
From a family farm in St. Paris to a new business in Urbana — we shop across more than twenty carriers to find what fits your situation.

Equipment, livestock, grain, buildings, and farm auto — written for Champaign County agriculture, not a boilerplate.
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General liability, commercial auto, workers’ comp, and business property for contractors, retail, and light industrial.
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Auto, homeowners, renters, condo, and umbrella — shopped across multiple carriers. Bundle and save.
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Term and whole life from carriers you know. We’ll explain what actually makes sense for your family.
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Multi-peril and crop-hail, written separately from your farm policy because they cover different risks. Laramie Reed handles crop across Champaign and Clark counties.
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Individual and family health coverage, including Farm Bureau health plans. We walk you through what each plan actually covers before you pick one.
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RV, boat, motorcycle, and classic car via Hagerty. If it has wheels — or floats — we can insure it.
See coverage →Three things that haven’t changed since this office opened in 1947.
We are a locally owned small business working out of 38 Monument Square, not a branch of something headquartered elsewhere. We know your school district, your roads, and your hail season, because we live here too.
As an independent agency, we shop your rate across more than twenty carriers, including Nationwide, Progressive, Safeco, Pekin, Hagerty, The Hartford, and Liberty Mutual. Captives can only sell you one company. We compare all of them.
Call (937) 653-1360 Monday through Friday, 9 to 4:30, and you’ll talk to someone who lives here — not a call center. When you have a claim, you won’t be starting from scratch.
Our agents live and work across Champaign, Clark and Logan counties. When you call, you’ll recognize the voice.

Community-driven and invested in Urbana’s growth. Classic car enthusiast and a family man.
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Clark County 4-H club advisor for over 20 years. Years in farm, crop and commercial before moving into the Vice President role.
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With the agency since 2006. Keelie handles personal lines for new and existing clients with the kind of care that makes people feel at home. Everyone knows Keelie.
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Lifelong Urbana resident rejoining Sellman after a decade in commercial brokerage and compliance. Passionate about protecting small businesses.
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Grew up on a Hereford cattle farm in Clark County. FFA American Degree holder, Western Illinois ’22, Ag Business. Farm coverage from the ground up.
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Grew up in the area. Client service for the whole agency: ID cards, certificates of insurance, declarations pages, and address changes.
Full bio →“Working with Jamon and Rob has been an amazing experience. They took the time to visit my property, learn about my business, and show genuine interest in our organizational mission.”
“In less than 24 hours, I had significantly lower cost car insurance and transferred my home insurance. I couldn’t have asked for a better experience. Thanks, Kristin!”
“Kristin was great to work with and thorough in answering all of our questions. She saved us money on premiums and increased our coverage — a win-win!”
“I use Sellman for my personal and commercial insurance for my plumbing company. Rob is always very prompt to get back to me. I would highly recommend them to anybody.”
“They have been very helpful. So helpful it makes me go from that very satisfied feeling to where I almost start to wonder if this is too good to be true. I mean that in a good way.”
“Walked me through the claims process and eased me through a frustrating experience — pleasant, polite, and professional the whole way.”
As an independent agency, we compare more than twenty carriers and tell you which one wins for your situation. The names below are the ones you will recognize.







Over 20 carriers under one roof — including every name above.
Not insurance Wikipedia. Real answers to real questions we hear in the office.

Three things your dec page probably says — and two things it probably doesn’t — about hail on equipment and grain.
Read the guide →Full-timer vs. seasonal coverage, towing liability, and the three things that catch RV owners off-guard at claim time.
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What lenders require, what they don’t tell you to ask about, and why bundling saves money.
Read the guide →Get a free 15-minute consult with someone who actually knows Champaign County — no scripts, no pressure.